It is easy to overspend on merchandise or to spread a small budget too thinly. A simple structure helps you decide what to buy, how many and who receives what.

Step 1: Decide the goal

Are you trying to be seen across the whole event, to generate leads at your booth, to thank existing clients or to look professional with a branded team? Each goal points to different products. Write down the one that matters most.

Step 2: Estimate how many people you want to reach

Estimate how many booth visitors, VIP guests and team members you want to reach and, if relevant, how many delegates a sponsorship will reach. Make three groups: a small number of key people, a medium number of qualified leads and a large number of general visitors.

Step 3: Match products to groups

  • Key people: a premium item such as an aluminium bottle, power bank or quality notebook in a presentation pack.
  • Qualified leads: a useful mid-range item such as a tote bag, notebook and pen set or cap.
  • General visitors: a low-cost, high-volume item such as a pen, sticker, drawstring bag or lanyard.
  • Your team: branded T-shirts, polos or caps.

Step 4: Divide the budget

There is no fixed formula, but many exhibitors put the largest share into a visible item used by many people, then keep a smaller premium reserve for key contacts. Whatever split you choose, avoid buying too many different items at small quantities, because larger runs reduce the price per piece.

Step 5: Ask for volume pricing

Unit prices drop as quantities rise. When you request a quote, ask for two or three quantity levels to see where the price breaks fall. For lanyards, discounts apply above 300 units. Read our lanyard ordering guide for an example.

Step 6: Add time and shipping

Production and delivery take time, and rush options may cost more. Plan the schedule using our ordering timeline.

Step 7: Keep leftovers useful

Choose items that your team can use at the next event. A well-designed bag or lanyard with a timeless logo works again and again.

Popular products to consider

Notebooks and notepads Stationery

Notebooks and notepads

Spiral and hardcover notebooks for conference sessions, with your branding on the cover.

Notebooks Quote
Tote bags Bags

Tote bags

Cotton, canvas and recycled totes for goodie bags, merchandise stands and everyday use.

Bags Quote
Water bottles Drinkware

Water bottles

Reusable plastic and aluminium bottles that stay on delegates' desks long after the show.

Drinkware Quote
T-shirts and staff wear Textile

T-shirts and staff wear

Branded T-shirts for your booth team, promo staff and street teams. Printed or embroidered.

Textile Quote

Send us your event, your budget and your target numbers and we will propose a mix. Request a quote.